Pricing — what our SEO and ads management costs

01 — SEO

SEO

Three tiers. The difference between them is volume and depth, not a feature list where the cheap one is deliberately crippled. Every tier includes the technical work; the higher tiers do more of it in the same month rather than alternating. What's included in SEO →

Foundation

Who it suits

A smaller site that needs the technical basics done properly and a steady, modest flow of new content.

From

from $1,150 /mo

per month · excludes ad spend

One-time setup

$1,650 one-time

charged separately on this tier

Included

Technical audit, maintained as a living document rather than delivered once
The priority fix list, worked through in agreed order
2 content pieces or page rewrites per month
Internal linking maintenance
Indexation and crawl monitoring
Structured data on key page types
Search Console and GA4 monitoring

Not included

Link acquisition and outreach
Google Business Profile management
AI search visibility work
Content beyond 2 pieces per month
Ad spend, and any advertising management
Website development, design or build work

Reporting

A written report, cadence agreed in writing before work starts.

Recommended for most businesses

Core

Who it suits

Most businesses — the first tier where technical fixes and a real content volume run in the same month rather than taking turns. A scope judgement, not a popularity claim; nothing has been purchased yet.

From

from $2,450 /mo

per month · excludes ad spend

One-time setup

Included in the retainer — not charged separately

Included

Everything in Foundation
The one-time technical foundation, included rather than charged
5 content pieces or page rewrites per month
Information architecture and page-structure work
Link acquisition by outreach, where it is in scope for your market
Google Business Profile, where you have a real staffed location
Landing page recommendations, specified for your developer
Competitor tracking

Not included

AI search visibility work — available as an add-on from $850 per month
Content beyond 5 pieces per month
Paid advertising of any kind
Website development, design or build work
Bought links, paid guest posts, private blog networks — we don't do these at any price
Ad spend

Reporting

A written report, cadence agreed in writing before work starts.

Growth

Who it suits

Competitive markets that need a higher cadence of content, outreach and technical work than Core provides.

From

from $4,800 /mo

per month · excludes ad spend

One-time setup

Included in the retainer — not charged separately

Included

Everything in Core
12 content pieces or page rewrites per month
Ongoing technical work at a higher cadence
Expanded outreach programme
Digital PR concepting, where it's warranted
Conversion-focused page recommendations

Not included

AI search visibility work — available as an add-on from $850 per month
Paid advertising of any kind
Website development, design or build work
Bought links, paid guest posts, private blog networks
Ad spend

Reporting

A written report, cadence agreed in writing before work starts.

Technical foundation (one-time)

The deep technical audit and the first round of fixes. Charged on Foundation. Not charged on Core or Growth, because the same work sits inside the first month there.

$1,650 one-time

one-time fee

02

Google Ads

02 — Google Ads

Paid search — Google Ads

Management

While your monthly ad spend is under $10,000

from $950 /mo

per month · excludes ad spend

Above $10,000/mo spend

11% of ad spend

per month · excludes ad spend

Account build or rebuild

$1,450 one-time

one-time fee

Your advertising budget is billed to you by Google directly, at cost. It never passes through us, and we take no percentage of it while your monthly spend is under $10,000.

Included

Account, campaign and ad group structure
Keyword and negative keyword management, ongoing
Search, Shopping and Performance Max campaigns where each earns its place
Ad copy written and tested
Bidding strategy and budget pacing
Conversion tracking hooked up and verified
Landing page recommendations, specified in detail
A written report covering spend, conversions and cost per conversion

Not included

Your ad spend. Google bills you directly, at cost, on your own payment method
Microsoft Advertising, Amazon Ads, or YouTube as a standalone buy
Paid social — separate service, separate fee
Landing page or website build work
Creative production: video, photography, illustration
Any promise about cost per click, cost per acquisition or volume

What's included in Google Ads →

03

Paid social

03 — Paid social

Paid social — Meta and LinkedIn

Management, one platform

from $980 /mo

per month · excludes ad spend

Each additional platform

+$450 /mo

per month · excludes ad spend

Build

One-time, per platform

$1,450 one-time

one-time fee, per platform

Included

Audience and exclusion setup, maintained rather than set once
Campaign structure and budget pacing
Ad copy, written
Creative concepts and direction
Conversion tracking
Landing destination recommendations
A written report

Not included

Your ad spend. Meta and LinkedIn bill you directly, at cost
Video, photography, illustration and animation production
Brand or creative direction as a standalone engagement
Organic social posting, scheduling, community management or inbox replies
Influencer and creator partnerships
TikTok, X, Pinterest, Reddit, Snapchat
Website or landing page build work

What's included in paid social →

04

AI search

04 — AI search

AI search visibility

Alongside an SEO retainer

from $850 /mo

per month · excludes ad spend

Standalone

from $1,450 /mo

per month · excludes ad spend

Included

Entity and brand clarity work across your site and structured data
Content structured for extraction and citation
Coverage of the questions assistants are actually asked in your category
Source-quality signal work
A monitoring sample: named prompts checked on a schedule, results reported honestly, including the periods where nothing moved

Not included

Any guarantee, promise or projection of citation or mention. It cannot be bought and we won't pretend otherwise
Paid placement in AI answers — no such product exists
Full SEO scope. The standalone tier is answer-focused and narrower
Wikipedia editing or third-party platform manipulation
Reputation management
Ad spend

What's included in AI search visibility →

05

Analytics

05 — Analytics

Analytics and tracking setup

Setup

Up to about $1,800 with several properties, an existing broken setup to untangle, or unusual form handling

from $1,250 one-time

one-time fee

Included

GA4 configured deliberately rather than by default
Conversion and event tracking, implemented and tested by submitting real conversions
Search Console verified, sitemap submitted
Tag Manager structured for future changes
A reporting view showing channels, conversions and cost per conversion
Written documentation of what was set up and how to verify it yourself
Call tracking scoped, with an honest answer about whether it's worth it for you

Not included

CRM implementation or integration
Data warehousing, ETL, Power BI, Looker, Tableau
Custom dashboard development beyond the reporting view
Third-party call tracking or consent platform licences — scoped by us, bought by you
Server-side tagging infrastructure

Ongoing reporting is included in every retainer and is never sold as a separate monthly line.

What's included in tracking setup →

06

Combining

06 — Combining

Running more than one service

Two services running together: the combined monthly management fee is $300 lower. Three or more: $500 lower.

The reason is arithmetic, not generosity. One audit, one tracking setup, one report, one conversation, rather than each service repeating them. The reduction applies to the monthly management fees for SEO, Google Ads and paid social. AI search visibility is already priced lower as an SEO add-on, so it isn't counted twice.

This is not an offer, it does not expire, and there is no version of this page where the price was higher last week.

07

Disclosure

07 — Disclosure

About these prices

These are our own published starting prices for packaged services, not quotes and not an offer. They give you a realistic starting point before you contact us.

What is included is listed with each package above. What is not included: advertising budget paid to Google, Meta or any other platform; third-party software, tools and licences; website development or design work; and any taxes that may apply.

Every engagement is scoped individually. Once we understand what you need, we put the scope, the fee, the billing period and the terms in a written agreement, and nothing starts until that is signed. The terms of that agreement — including how billing, notice and cancellation work — are set out in the agreement itself, not on this page. The general terms for using this website are in our Terms of Service, and the limits on how to read anything published here, including the prices on this page, are set out in our Disclaimer.

We may change these prices at any time. A price change does not affect work already agreed in writing.

08

Variables

08 — Variables

What changes the price

Six things move the number, and they move it in both directions.

Site size. A forty-page site and a four-thousand-page site are different jobs. Large sites have crawl, duplication and template problems that small sites simply can't have.

Market competitiveness. Ranking against three local competitors is not the same work as ranking against national brands with a decade of links and a content team. The work is the same in kind and several times larger in volume.

Content volume. Content is the largest recurring cost in most SEO engagements. Two pieces a month and twelve pieces a month is most of the difference between the tiers.

Ad spend. Below $10,000 a month our paid search fee is flat, so spend doesn't change it. Above that, it does, and the threshold is published rather than negotiated.

Number of platforms. Each platform is a separate account, separate creative, separate audiences and separate reporting.

The condition of what already exists. An account built properly two years ago needs adjusting. An account nobody has structured since 2019 needs rebuilding, and a rebuild costs more and resets the learning period.

What doesn't change the price: how much you appear to be able to afford. We publish one set of numbers, and they're the ones on this page.

09

Standard

09 — Standard

What every engagement includes, whatever you're paying

You know who is doing the work. Before you sign, you're told in writing which people or contracted specialists handle each part of your account, and you're told if that changes.

Written reporting, included in the retainer, never billed separately. What it contains is specified in full on the analytics page, and how often it arrives is agreed in writing before work starts rather than left to habit.

You own the domain, the ad accounts, the analytics property, Search Console, Tag Manager and everything produced for you, including accounts we create. We work through delegated access you can revoke yourself.

Everything is exportable. Nothing is held back to make leaving harder.

Conversion tracking verified at the start, whatever you hired us for. If it's broken, you find out in week one.

10

Exit

10 — Exit

Commitment and exit

The initial term, the notice period and what happens to work in progress are set out in the written agreement, and you see all three before you sign anything. They're not decided after you've committed, and they're not discovered in month seven.

We deliberately don't print "no contracts" or "cancel anytime" here. Both are things agencies say to sound relaxed, and neither is a term until it's written down. What we'll commit to publicly is the part that matters most if it ends: access is revoked when you ask, everything produced for you is exportable, and the accounts were yours the whole time.

Terms, ownership and how to leave →

11

Fit

11 — Fit

Are we a fit?

Probably, if you have a site that already exists, a budget you can sustain for more than two months, and someone on your side who can approve things.

Probably not, if the smallest number on this page is more than you want to spend on marketing in a month, if you need enquiries from organic search inside 30 days, or if you're looking for a guarantee about rankings.

Who we're not right for →

Prices shown are starting points and are not a quote. Get in touch and we will scope your project properly.

Tell us what you need

12 — Questions

Pricing questions

Why does it cost this much?

The honest answer is that most of it is time. Published survey data gives a sense of the market: an Ahrefs survey of 439 SEO providers put the average US agency retainer at around $3,200 a month, with the most common band between $500 and $2,000; Clutch's figure across a much larger sample is close to the same average. Our tiers sit deliberately in the middle of that. Below about $1,000 a month, the arithmetic only works if the work is thinly resold, and you can usually tell. We're not the cheapest option available to you, and if price is the deciding factor, a competent freelancer is a legitimate answer.

Is the ad budget included?

No, and this is the most important line on the page. Google, Meta and LinkedIn bill you directly, at cost, on your own payment method. Our fee is management only. If you're planning a budget, plan for the management fee plus whatever you intend to spend on the platform.

Is there a setup fee, and what does it cover?

Depends on the service. SEO Foundation carries a $1,650 technical foundation; Core and Growth don't, because it's inside the first month there. Google Ads has a $1,450 account build. Paid social has a $1,450 build per platform. Each is charged once, covers the one-time structural work, and what it produces belongs to you.

What's the minimum commitment?

The initial term and notice period go in the written agreement and you see them before signing. We're not going to print a number here that we'd then have to caveat. What we will say is that judging SEO in under about six months isn't possible, so if you want to commit to less than that, paid media is the more sensible place to start.

What's the minimum ad spend you'll work with?

We don't publish one, because the answer depends entirely on what a click costs in your category. What matters is whether a month's budget buys enough clicks for anyone to learn anything. Tell us the figure you have in mind and you'll get a plain answer, including "that's too small to be worth managing" if that's true.

What if I only want one service?

That's normal and it's how most engagements start. The prices above are per service; the reduction for running several is the exception, not the assumption. Nobody will try to attach a second service to a first one.

Is this expensive?

Compared with a freelancer, yes. Compared with hiring someone, no, though that comparison is made too glibly and we're not going to make it into a claim. The more useful question is what the work is worth to you at your average sale value, and that's arithmetic you can do better than we can. We won't tell you it pays for itself. We don't know that, and neither does anyone else who says it.

13

Contact

13 — Contact

Tell us what you need

Send your site address and say which of these you're weighing up. If the honest answer is a different tier from the one you're looking at, or a different service entirely, that's what you'll be told.

Tell us what you need

support@vexorao.com · +1 654 2501 657