SEO
Technical fixes, content, internal linking and outreach — priced from $1,150 a month, with the exclusions listed.
from $1,150 /mo
per month · excludes ad spend
01 — Definition
What this is
SEO, search engine optimisation, is work on your own website and its content aimed at making it easier for a search engine to find, understand and rank. There is no payment to Google involved and no way to buy a position. You change the site, the content and the signals pointing at it, and the ranking follows or it doesn't.
Three terms used below. A technical audit is a systematic check of the things that stop a search engine reading a site properly: broken pages, duplicate addresses, redirect chains, blocked resources, slow templates. Core Web Vitals are Google's own measurements of how fast a page loads, how quickly it responds and whether the layout jumps about while it's loading. Structured data, or schema, is a block of machine-readable code that states plainly what a page is about, so the search engine doesn't have to infer it.
02
Problem
02 — Problem
The problem this usually solves
People arrive here with one of four situations.
You rank for your company name and almost nothing else. Anyone who already knows you can find you. Nobody else can.
Traffic has been sliding for months and no single change explains it.
Competitors who are not obviously better than you sit above you, and you can't work out what they're doing differently.
The site was rebuilt, and search traffic never came back. This one is common and usually diagnosable.
None of these are emergencies, and we're not going to write about them as though they were. They are, however, slow to fix, which is the argument for starting rather than the argument for panic.
03
Scope
03 — Scope
What we actually do
- Technical audit and fixes
- A written audit of what is stopping the site being crawled, indexed and rendered properly, ordered by impact rather than by how easy it is to write up. Then the fixes, either applied by us where we have access or specified precisely for your developer. Done looks like: the errors are gone from Search Console and the site's important pages are all reachable in two clicks and returning 200.
- Page structure and information architecture
- Which pages should exist, what each one is for, which one owns which topic, and how they nest. Most sites have three pages competing for the same search and none of them winning. Done looks like: one page per intent, a clear hierarchy, no cannibalisation.
- Content
- Briefs, drafts, edits and publication for the pages the architecture says are missing, plus rewrites where existing pages are close but unfocused. You approve every piece before it goes live and you own it afterwards. Ask us who will be writing yours before you sign, and you'll be told in writing. Done looks like: the page is live, indexed, and answers the question it was built for.
- Internal linking
- The cheapest work in SEO and the most frequently skipped. Making sure the pages you care about are linked to from the pages that already have authority, with descriptive anchor text. Done looks like: no orphan pages, and the important pages are the best-linked ones.
- Indexation and crawl
- Robots directives, canonical tags, XML sitemaps, pagination, parameter handling. Making sure Google spends its time on the pages that matter and ignores the ones that don't. Done looks like: the index count matches what you would expect it to be.
- Structured data
- Marking up what the page actually is, using only values that are true and visible on the page. Done looks like: valid markup, no warnings, and nothing declared that isn't on the page.
- Link acquisition, where it is in scope
- Other sites linking to yours is still one of the strongest ranking signals, and it is the part of SEO most corrupted by sellers. Our method is outreach: publish something worth citing, then contact the people who might cite it. It is slow, the hit rate is low, and no honest agency can tell you how many links a month will produce. We don't buy links. We don't use private blog networks. We don't pay for guest-post placements. Google's spam policies classify all three as link spam, and the consequence lands on your domain, not on ours.
- Google Business Profile, where a business genuinely has one
- A single line item, not a service. If you have a real, staffed location, the profile gets set up and kept accurate. If you don't, we won't invent one for you, and we won't sell you local SEO.
04
Excluded
04 — Excluded
What is not included
- Advertising of any kind. Google Ads and paid social are separate services with separate fees.
- Website development and design. We specify changes; we don't build.
- Copywriting outside the SEO content plan — brochures, sales pages, email sequences, ad creative.
- Guaranteed placements, guaranteed rankings, or any promise about position. See below.
- Bought links, paid guest posts, directory blasts, private blog networks.
- Migrating your site to a new platform. We'll advise on the SEO requirements of a migration someone else is running.
- Fixing a site we're not allowed to change. If neither we nor a developer can apply the fixes, the audit is all you'll get, and it will be worth less than it cost.
05
Timeline
05 — Timeline
The first 90 days of SEO
-
Weeks 1–2
Baseline
- Delegated access, technical audit, content and keyword inventory, competitor comparison
- A check that conversion tracking works at all
- The audit in writing and an agreed priority list
Observable by then
None, and anyone promising some is describing weather, not work.
-
Weeks 3–6
Fix and build
- The highest-impact technical fixes go in
- Internal linking is restructured
- The first new or rewritten pages are published, structured data applied
Observable by then
Google re-crawls, which takes days to weeks depending on the site.
-
Weeks 7–12
Iterate
- More content, more fixes, first outreach if link acquisition is in scope
Observable by then
Rankings for lower-competition terms often start moving here. Rankings for the terms you actually care about usually don't yet.
The honest version: three months tells you whether the work is being done properly. Roughly six months tells you whether it's working. Anybody who compresses that timeline is compressing the truth.
06
Receive
06 — Receive
What you receive
The written technical audit, kept as a living document rather than filed after month one. An agreed priority list you can see us working through. The pages, rewrites and technical changes for the tier you're on, listed on the pricing page as countable deliverables rather than adjectives.
A written report covering organic traffic, the pages producing it, indexation, technical health, what was done that period and what is next, and enquiries rather than impressions alone. Written reporting is included in the retainer and is not billed separately. What the report contains is specified in full on the analytics page, and the cadence is agreed in writing before work starts rather than left to habit.
07
Cost
07 — Cost
What SEO costs
Foundation
from $1,150 /mo
per month · excludes ad spend
Core
Recommended for most businesses — the first tier where technical fixes and a real content volume run in the same month rather than alternating.
from $2,450 /mo
per month · excludes ad spend
Growth
from $4,800 /mo
per month · excludes ad spend
One-time technical foundation
Not charged on Core or Growth, where the same work sits inside the first month.
$1,650 one-time
one-time fee
These are starting prices. What moves them: how big the site is, how competitive the market is, how much content is needed, and the state of what already exists.
08 — Questions
Questions people ask before signing
Is SEO still worth doing if AI answers the question without a click?
For some queries it isn't worth much any more, and pretending otherwise would be dishonest. Simple factual questions are increasingly answered on the results page. What still produces visits are the queries where somebody wants to compare, verify, buy or contact — and those are the ones with commercial value. The bigger change is that assistants quote sources, which is a different job from ranking. That's what the AI search visibility service is for, and it works best running alongside SEO rather than instead of it.
Do you write the content, or do I?
Either. Most engagements are us producing drafts from agreed briefs and you approving them before publication, because you know your business and we don't. If you have a writer already, we brief them instead and the fee reflects that. Ask us who will be writing yours before you sign, and you'll be told in writing.
Do you build links, and how?
Only by outreach: publishing something worth citing and asking the people who might cite it. We don't buy links, use private blog networks or pay for guest posts, because Google's spam policies treat those as link spam and the penalty attaches to your domain. Nobody can honestly promise a number of links per month, so we don't.
How long until anything happens?
Three months to see the work landing. Around six months before a fair judgement is possible, and longer in competitive markets. That's the industry's own consensus, not a caveat we invented.
Do you do local SEO?
As a line item, for businesses with a real, staffed location: Google Business Profile accuracy, local landing pages where they're genuinely warranted, and citation consistency. We don't sell it as a standalone product and we don't build city-page farms, which is what most "local SEO" packages turn out to contain.
09
Contact
09 — Contact
Tell us what you need
Send the site address and what you think is wrong. The reply will name the specific things we'd look at first, on your site, rather than describing SEO in general.
support@vexorao.com · +1 654 2501 657
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