Five services, and what each one includes
Five, not fifteen. Content marketing, conversion work, local listings and link acquisition are not separate products here; they are workstreams inside the services below, priced as part of them. Splitting them out would let us sell you the same hour twice.
Each one is sold on its own or combined with the others. Every price below is a starting monthly figure and excludes the money you pay advertising platforms.
01
SEO
01 — SEO
SEO
from $1,150 /mo
per month · excludes ad spend
Search engine optimisation: work on your own website and its content so search engines can crawl it, understand it and rank it for the things your buyers search before they know your name.
Inside it: technical audit and the fixes that follow, page structure and information architecture, content production, internal linking, indexation and crawl control, structured data, Core Web Vitals (Google's measures of loading, responsiveness and layout stability), Google Business Profile as a single line item where a business genuinely has a location, and link acquisition by outreach where it is in scope.
Suits
A business with an existing site that ranks for its own name and little else, and that can wait months rather than weeks.
Doesn't suit
Anyone who needs enquiries this month, or a site about to be rebuilt — do the rebuild first, or we'll optimise something you're throwing away.
02
Google Ads
02 — Google Ads
Google Ads
from $950 /mo
per month, plus your ad spend
Paid search. PPC means pay per click: Google charges you each time someone clicks. CPC is the cost of one of those clicks; CPA is what one enquiry or sale ends up costing you.
Inside it: account structure or a full rebuild, keyword and negative-keyword management, Search, Shopping and Performance Max campaigns, ad copy and testing, bidding and budget pacing, conversion tracking hooked up properly, and work on the page the clicks land on.
Suits
A business with something to sell that people already search for by name or category, and a budget it can afford to spend while the account learns.
Doesn't suit
A category nobody searches for yet. That's a paid social or content problem.
03
Paid social
03 — Paid social
Paid social
from $980 /mo
per month, plus your ad spend
Meta (Facebook and Instagram) and LinkedIn, managed as one discipline. Different platforms, the same job: put an offer in front of people who weren't looking for it and get them to act.
Inside it: audience and exclusion setup, campaign structure, creative concepts and ad copy, budget pacing, conversion tracking, and the destination the click lands on.
Suits
A business selling something people don't know to search for, or one that needs to reach a specific job title.
Doesn't suit
A business that wants its Instagram account managed. That's organic social, and we don't do it.
04
AI search
04 — AI search
AI search visibility
from $850 /mo
per month alongside SEO · from $1,450 /mo standalone · excludes ad spend
GEO (generative engine optimisation) and AEO (answer engine optimisation): work aimed at being findable and quotable when an AI assistant answers a question instead of listing ten links.
Inside it: entity and brand clarity so systems can tell who you are, content structured so a passage can be extracted and cited, source-quality signals, coverage of the questions assistants are actually asked in your category, and monitoring which assistants mention you.
Suits
A business already losing organic clicks to AI summaries, or one in a category where buyers ask assistants for a shortlist.
Doesn't suit
Anyone who wants a guarantee of being cited. Nobody can sell that, and we say so on the page.
05
Analytics
05 — Analytics
Analytics and reporting
from $1,250 one-time
one-time engagement
GA4 (Google Analytics 4), conversion tracking, Search Console, Tag Manager and a reporting view, set up so that a submitted form counts as a submitted form and you can see which channel produced it.
One-time engagement, priced as a project. Ongoing reporting is included in every retainer and is not sold as a separate monthly line.
Suits
Almost everyone, and it is the first thing worth doing when traffic is up and enquiries are flat.
Doesn't suit
Anyone wanting a data warehouse, a BI tool or a custom dashboard build.
06
Combine
06 — Combine
How these combine
Two combinations come up constantly.
SEO with AI search visibility. Much of the underlying work overlaps: clear entities, well-structured pages and content that answers a real question serve both. Running them together is why the add-on price is lower than the standalone one.
Paid media with analytics. Running ads without conversion tracking is buying clicks and guessing. If tracking is missing or broken, that job goes first, before any campaign work.
When two services run together the combined monthly management fee is $300 lower, and $500 lower for three or more, because the audit, the tracking work and the reporting are done once rather than repeated per service. That is arithmetic, not a promotion, and it does not expire.
07
Omissions
07 — Omissions
What we don't offer
- Website development and design. We'll specify what needs changing and work with whoever builds it.
- Video and photo production.
- Public relations and media placement.
- CRM implementation and sales automation.
- Email marketing and newsletters.
- Organic social account management and community management.
- Influencer work.
- White-label delivery for other agencies.
Some of these we could learn. None of them we do now, and pretending otherwise is how projects go wrong in month three.
08
Routing
08 — Routing
Not sure which one you need?
Start from the symptom rather than the service. The homepage lists six common ones with the usual cause next to each: which of these sounds like you.
Or send the site address and describe what's happening. "Not sure yet" is one of the options on the form, and choosing it costs you nothing.
09
Contact
09 — Contact
Tell us what you need
Send your website address and what you're trying to fix. If the honest answer is that you need one of these and not the other four, that is what you'll be told.